In The New Millenium
Auchroisk is one of the youngest distilleries in Scotland. It was founded in 1974 and their first single malt whisky was bottled and sold at a barely legal age in the UK in 1978. That sort of makes it the Arran of it"s day, I guess. Official bottlings have been marketed under the name "The Singleton" since 1986, probably because they considered Auchroisk to be too much of a tongue twister for the average 2nd millennium (non-Scottish) punter.
I"ve noticed one odd thing about the official bottlings, though. "Drink up quickly" is the motto here. Somehow all the corks seem to shrink and dry out very quickly after the bottle has been opened - so they often break or crumble.
Needless to say, that doesn"t go for the various independent bottlings. They were produced on different bottling lines.
Test-distillations with the water from the well at Glen Spey distillery were succesfull so they went ahead with construction. Auchroisk was built for the purpose of producing malt whisky for blending. Even though the bulk of the malt whisky produced at the distillery is still used for the J&B blends (over 90% of it, I"ve been told) Auchroisk was widely available as a single malt during the 1990"s. Its visibility as a brand has decreased in recent years - perhaps due to the fact that Diageo now uses the old "Singleton" name for three different single malts that are marketed in three different markets; the Glendullan 12yo for the USA, the Dufftown 12yo for Europe and the Glen Ord 12yo for Asia.
That move may not go down too well in Japan - apparently, the Singleton of Auchroisk was very popular there. And why shouldn"t it be? I"ve tried far worse whiskies in my search for the perfect single malt whisky. In fact, based on my experiences so far I"d have to say that bottlings of Auchroisk single malt whisky tend to outclass the product of neighbouring distilleries like (maybe) Glentauchers and (definitely) Strathmill.
They apparently expected the average 3d millennium client to be sophisticated enough to be able to order an Auchroisk without embarrassing himself too much; they"ve switched to the name "Auchroisk" again in the early noughties. Meanwhile, Diageo now uses the "singleton" name for three different malts in three different international markets; Dufftown (Europe), Glendullan (USA) and Glen Ord (Asia).
Isn"t Gaelic a wonderfully compact language? According to the label, "Auchroisk" stands for "shallow ford across the red stream". The distillery was the fourth to be built by the company Justerini & Brooks. At the time IDV/J&B also owned Glen Spey, Knockando and Strathmill. They only purchased the property after Dorie"s Well was discovered there. This discovery was made completely by accident, it seems.
The phrase "Singleton" has been used in the distant past to earmark exceptional whiskies from a specific distillery, vintage and cask. The Auchroisks that were bottled under the "Singleton" name were not single cask bottlings, but in the beginning all of them had a vintage printed on the label. Later expressions with an age statement became available as well; I"ve had 10yo and 12yo expressions on my shelves in the 1990"s.
The "Singleton" name has since been abandoned completely. The closest things to a proper official bottling are a 10yo "Flora & Fauna" bottling and a 28yo whisky from 1974 in the "Rare Malts" range. Sometimes independent bottlings like the 26yo bottling from Signatory Vintage are released - but those are relatively rare. Based on my experiences so far, most are not really worth the trouble of tracking down a bottle, but even the most modest distillery can have a few magical casks stacked away somewhere.
2001 After more than a decade, the name Singleton is abandoned in favour of the name "Auchroisk".
2009 It seems Diageo is using the malt whisky from the Auchroisk distillery exclusively in blends these days (or at least primarily); I haven"t seen an official bottling for almost a decade.