2000 - Bowmore joined the growing group of distilleries that offered "finished" expressions of their whisky. They released the bordeaux finished "Dusk" in 2000 and the port finished "Dawn" in 2001. These expressions were removed from Bowmore"s portfolio, but later new bordeaux and port finishes were released.
The Bowmore distillery on Islay was built in 1779, at least that"s the claim made by their marketeers. The records from this early period are often vague, so when the first Bowmore was actually distilled is hard to determine with 100% accuracy.
Bowmore still has its own maltings, although the three malt floors only produce about a third of all the malted barley that Bowmore needs. The rest is produced at the Port Ellen maltings. The malt is broken before it is dried over a very smoky fire, which may account for the fact that modern day Bowmores tend to be predominantly smoky as opposed to the peatier style of, for example, the three Southern "Lochindaal" distilleries Ardbeg, Lagavulin and Laphroaig . Some Bowmores released in the 1960"s and before have a much lighter, more "floral" style.
Bowmore was also one of the first distilleries that knew how to "hype" its whiskies with breathless and soulless press releases about yet another "most expensive whisky ever sold". During the early noughties they were involved in a constant tug of war with distilleries like Dalmore and Macallan about who had the dubious honour of calling themselves "the most expensive whisky ever".
Together with Glenfiddich, Glenfarclas and Macallan, Bowmore was one of the first distilleries that managed to put a broad and consistant range of bottlings with different age statements on the shelves of liquorists. Apart from a number of expressions without an age statement (Legend, Surf, Cask Strength, Darkest, Dusk, Dawn, etc.) Bowmore"s core range consists of a 12yo, a 15yo, a 17yo, a 21yo, a 25yo and a 30yo whisky. In the 1990"s a 10yo expression was available in Holland as well, but as far as I know the Bowmore 10 was discontinued a few years ago. Bowmore has a style of its own which has many enthusiastic fans.
A relatively large part of the whisky produced at Bowmore is bottled as a single malt, either as official bottlings in the range I described above or as independent bottlings. The rest of the malt whisky produced at Bowmore is an ingredient of blends like Rob Roy and Black Bottle.
Owners during the 19th century included one John Simpson and William & James Mutter. In 1922 the distillery came up for sale and it took three years before it was acquired by a company that went by the name of Sherriff"s Bowmore Distillery Ltd.
In 1950 Bowmore was purchased by William Grigor & Sons Ltd. from Inverness. A little over a decade later, in 1963, Stanley P. Morrison Ltd. bought Bowmore, increased the number of stills to four and added a visitor centre - proving that they had a nose for marketing even when the single malt market was still relatively small in the 1960"s. The marketing of Bowmore became even more sophisticated after Suntory from Japan bought Bowmore"s parent company in 1994. Apart from Bowmore, Suntory currently owns the Lowlands distillery Auchentoshan and Glen Garioch in the Eastern Highlands.
So, it"s a weird reverse price war - and some distilleries are leapfrogging all the way to the bank. Fortunately for the whisky industry, there is a large audience (especially in Asia and the Americas) that is actually more interested in expensive whisky than in good whisky. If you are a successful distiller, it eventually becomes very difficult to make an even better whisky - even with the investment of a lot of capital, time and energy. Making an even more expensive whisky is relatively easy in comparison, especially if you"re the one making the price tags. But I guess it just makes common business sense to cater to that "platinum" target audience as well. As long as the distilleries still keep making good, affordable malts for the masses, I shouldn"t complain...
In the new Millenium
2009 - In the second half of the 1990"s Bowmore started to suffer from an overly perfumy character in their bottlings which became known as "FWP". Many malt whisky lovers were not fond of this characteristic and consequentially many of them started to avoid the brand altogether. Fortunately, the problem seems to have "worked itself through the system" now - although single cask bottlings from the 1980"s (OB"s and IB"s) can still be tainted by FWP.