Fortunately, the "90"s seem to have been a particularly difficult decade for Glenfiddich. Bottlings from the 1960"s and 1970"s that I"ve tried were much better than the generic stuff they bottled in the 1990"s. During the early noughties of the 21st century they"ve released more batches and bottlings that have convinced me that they have found the way up again. Well, they had to - for a long time Glenfiddich was the logical next step for people "upgrading" from blends, but these days there"s some serious competition in malts.
The famous Glenfiddich distillery isn"t just the birthplace of the widest known "brand" of single malt whisky. With an annual production capacity of 10,000,000 litres they are "the giant" of the industry. The second largest distillery measured by volume is Tomatin with (in 2006) some 7,000,000 litres per year.
As pictures show, the "still room" at the Glenfiddich distillery lacks the charm of those at some other distilleries, but the new buildings don"t lie about the basic function: a whisky factory.
The contrast with the Kilbeggan distillery in Ireland is striking, but admittedly that"s actually more of a "show pony" distillery for Cooley.
In 1960 Glenfiddich released their single malt as an official bottling for the first time (and probably the first distillery to actually do so). This turned out to be a massive succes; in 1964 they sold around 4,000 cases but just a decade later (1974) the sales had already grown to some 120,000 cases and Glenfiddich became a "brand".
By 1980 Glenfiddich had no less than 29 stills which didn"t operate in "pairs" like at many other distilleries. At the time Glenfiddich ran 11 wash stills and 18 spirit stills, both gas and coal fired. If my data is correct they have reduced the number of stills significantly since then. Around 2000 they ran 5 wash stills and eight spirit stills.
The distillery is located in the busling town of Dufftown in the heart of Banffshire. Other distilleries in the area are Balvenie (also owned by William Grant & Sons), Convalmore, Dufftown, Glendullan, Kininvie (the third distillery owned by W. Grant), Mortlach and Pittyvaich. Wow... that town runs on whisky!
Glenfiddich was founded in 1886-1887 by the company / family that still owns it; William Grant & Sons. When they first started production at Glenfiddich they didn"t use purpose built material; the old stills from Cardow distillery were considered good enough at the time.
The approach of William Grant & Sons has always been sensible and business-like. The distillery was still being built when Alfred Barnard published his book "Whisky Distilleries of the United Kingdom" in 1887. Within a century, Glenfiddich had managed to overtake more than a hundred competitors. They are Scotland"s #1 malt whisky producer, distantly followed by Glen Grant, Glenlivet and Macallan,
One of the main reasons for their success is arguably their world famous triangular bottle. It"s also used for their "Grant"s" blend and was first introduced in 1957 to distinguish the brand from other whiskies on the shelves of liquorists. Well, you can"t argue with results. That being said, when I tried my first Glenfiddich in the 1980"s it thought it was a good whisky - but that was because I was used to drinking affordable blends like Teacher"s. It took a Lagavulin for me to go mad about malt whisky in the early 1990"s. In those days Glenfiddich was still marketed as a "pure malt" and they paled in comparison...
In the new Millenium
2002 - Glenfiddich launches a number of noticeable new bottlings; including the 12yo "Caoran Reserve" (a vaguely peaty version) and the 21yo "Gran Reserva" (finished in Cuban rum casks). Because the 21yo had been influenced by the traces of Cuban rum, the American Customs Gestapo stopped these bottles at the border. Who said fascism is dead?
2005 - Glenfiddich invests almost 2 million GBP in a new visitor centre. Their first visitor centre was opened in 1969, and at the time it was also the very first distillery visitor centre in Scotland.