White spirits are distilled liquors made from molasses without any mixture or color, and produced in four strengths of varying degrees of alcohol: 28, 30, 35 and 40% alcohol per volume. The company"s largest-selling white spirits are branded Ruang Khao or rice stalk. The labels are color-coded to reflect the alcoholic strength but do not have the brand name printed on them. Other brands in this category are Niyomthai and White Tiger.
ThaiBev produces brown and white spirits. Thai liquor is technically rum. Rum is derived from distilling cane juice, sugar or molasses until the product is with 60-95 degree alcohol content. The content is mixed with purified water to produce a satisfactory level of alcohol content before being transferred to age in charred oak barrels for at least one year. Before being bottled the liquor may be further mixed to adjust for desired color, aroma, and taste, but it has to have at least 40 degree alcohol content.
ThaiBev"s most famous, but not highest selling, liquor brand, Mekhong, originated in 1941 at the Bangyikhan Distillery west of Bangkok. Originally a state-owned distillery, it dates back over 200 years to the beginning of the current Chakri Dynasty. The launch of Mekhong was aimed at producing high-quality Thai liquor to stem the increase in the import of foreign liquor and to eventually replace imported brands. Sang Som however, has been the country"s most popular liquor brand for over 29 years, until 2006 holding almost 50% of the entire brown spirits market in Thailand. The company also produces Mungkorn Thong and Hong Thong and brands based on malt whisky, like Crown 99 and Blue, as well as Scottish whisky brands such as Hankey Banister and Pinwinnie Royal Scotch Whisky.
Thai Beverage (ThaiBev) is one of the largest beverage alcohol companies in South East Asia. Listed on the Singapore Stock Exchange, Thai Beverage Plc has a market capitalisation in excess of US$4bn.
Thai Beverage Public Company Limited owns and distributes a number of significant brands including Chang beer and Mekhong and Sang Som rum. Chang Beer, which first started production in March 1995 at the brewery in the district of Bang Ban, Ayutthaya Province, is the top-selling brand in Thailand. It managed to win 60% of market share in Thailand after a hard market fight with the previously biggest brand Singha. In 2006, the company"s market share was 49% of the beer market, according to research company Canadean.
"ThaiBev" was incorporated in Thailand in October 2003 in order to consolidate Thailand"s leading beer , spirits and non-alcohol businesses owned by the principal shareholders and their business associates under a single holding company.