Uncle Nearest, Inc., launched the Uncle Nearest Premium Whiskey brand in July 2017 and subsequently announced plans to expand into domestic and international markets, debuting its first whiskey, Nathan Green 1870 Single Barrel, in October 2018. It is the first spirit named after an African-American. As of September 2019, it is sold in all 50 states and twelve countries, and reached $100 million in sales in October 2022.
In 2019, Uncle Nearest announced Victoria Eady Butler, a descendant of Nathan Green, as master blender, becoming the first known African-American female whiskey master blender. She was named Master Blender of the Year by Whisky Magazine, VinePair, and The Spirits Business in 2021, and became Whisky's first back-to-back winner in 2022.
In June 2020, the Nearest Green Foundation (co-founded by Fawn and Keith Weaver) and the Jack Daniel Distillery announced the Nearest & Jack Advancement Initiative. Each company contributed $2.5 million to create the Nearest Green School of Distilling at Motlow State Community College, which includes the Leadership Acceleration Program for apprenticeships, and the Business Incubation Program, which provides expertise and resources to African-Americans entering the spirits industry.
On June 1, 2021, Uncle Nearest formed the Uncle Nearest Venture Fund, a $50 million initiative to invest in minority-founded and owned spirits brands. The company announced the Uncle Nearest HBCU Old Fashioned Challenge in January 2023 to raise $1 million for HBCU's.
In 2017, a rezoning proposal was approved by the Bedford County board to accommodate a whiskey-themed business at the former Sand Creek Farms in Shelbyville, Tennessee. On September 14, 2019, the first phase of the Nearest Green Distillery opened, which included the Welcome House, a bottling house, a working horse and cattle farm, and the Toppy's Copper Skies Bar. It was the first distillery in the United States named after a Black person.
After a year-long closure due to the COVID-19 pandemic, the distillery re-opened its doors on Juneteenth 2021, adding a single-barrel rickhouse, an improved Welcome Center and Family Tasting Room, a restaurant, a non-alcoholic speakeasy, and the Master Blender House. That month, the distillery purchased an additional 53 acres for further expansion, and announced plans to dedicate 100 acres to grow organic corn for its blends.
On March 23, 2023, the distillery opened Humble Baron, a 202 seat entertainment venue featuring a 518-foot long horseshoe bar (designed by Death & Co.), named the longest in the world by the Guinness World Records. The distillery's second phase will complete with the future opening of the Still House. The company announced the purchase of an additional 109 acres in Shelbyville in May 2023.