Jean-Sébastien Robicquet is the founder of Maison Villevert, named for a 16th century manor house in the Charente region in south-west France which is now the company’s headquarters. Maison Villevert’s creations have become a benchmark in the world of premium spirits. With considerable savoir-faire, Maison Villevert creates, produces and packages innovative spirits that reflect the French art de vivre.
Previously, there was no company in the Charente with such a broad skill set and portfolio – creating, producing, packaging and distributing an array of spirits including gin, vodka, tequila, vermouth, liqueurs and cognac.
The story began back in the early 2000s. The new century lent impetus (and new ideas) to Jean-Sébastien Robicquet who built on his career in wines and spirits to create a start-up company. In 2001, Diageo, global leader in spirits, was keen to create a new vodka… French, premium, exceptional, unusual and with a unique taste experience. The group approached Jean-Sébastien Robicquet who had the imagination and the know-how to create the first French grape-based vodka. And this is how Cîroc came into being. Launched in the US in 2003 and championed by two brand ambassadors – American performer Sean John Combs and Jean-Sébastien Robicquet – Cîroc rapidly became one of the top 10 most prestigious brands in the world.